Public Relations
Create visibility, credibility and brand exposure organically for U.S. Hispanics in language/in-culture. Target the second-largest demographic group in the U.S., or 19.5% of the total population. With that in mind, U.S. Hispanic ad spending should be in the $20 billion range.
WHY PUBLIC RELATIONS?
+ Increase your brand's credibility with more authentic content.
+ Attract your target market.
+ Provide added value.
+ Short and long-term lead generation.
+ Build your brand image.